SERIES ONE

Episode 13: What is discovery-led strategy?

We all read about great ideas that never get traction. Sadly, many individuals, start-ups and corporates have expensive lessons however in some cases, you can work your way out of the sunk cost problem by converting your approach into ‘discovery-led strategy’ forward.

Length: 16 minutes 17 seconds

Episode 12: Measuring impact challenges

Measuring impact or impact evaluation is a complicated and frail science. Having worked several years in healthcare, a lesson learned is to bring impact measures far closer and into your realm of control. In this way you save, time, budget and resources building your own evidence for impact, rather than chasing measures that are far from reach.

Length: 12 minutes 29 seconds

Episode 11: The modern SWOT, or not?

To SWOT or not – that is the question. Some consider it out dated and over simplified, I like to use a modernised quantitative version to inform my business strategies and plans. Listen on to learn how a SWOT can improve your business model and plans.

Length: 10 minutes 47 seconds

Episode 10: Who is the customer?

Want to streamline your business efforts and grow faster at the same time? Then focus your business design on your key customer target straight away. Be bold, slice off the others … here are my examples where multiple customer segments nearly sunk these businesses.

Length: 10 minutes 09 seconds

Episode 9: Business advisors – pros and cons

I have observed how business advisors have both enhanced and destroyed several business models, especially during the scaleup phase. If you are an entrepreneur or small business CEO, take heed .. there are lessons learned on building a solid business advisory network to help grow your business.

Length: 9 minutes 05 seconds

Episode 8: Using the Three Horizon framework

The three horizons framework has remained an enduring means to inform business strategy and build long term sustainability. In this episode I share my experiences where I used the three horizons to create business growth, identify innovation and pivot organisations. How have you used this framework?

Length: 10 minutes 39 seconds

Episode 7: How a customer journey map made $70m

Have you ever wondered what customer journeys maps are? For me, they are how person moves from one step to the next for some goal or outcome to be achieved .. this can be within a business or product cycle, or in a lifecycle.

In this episode I describe how one customer journey map created a new $70m revenue business within 18 months.

Length: 11 minutes 55 seconds

Episode 6: Challenging the status quo

How do you change the status quo?  Have you ever started a new job where everyone is nodding that everything is fine because the boss loves it, or it has always worked that way? Have you cringed at the waste on products or operations knowing things have fallen behind and need to change?

This is my 5 tips to being the change agent no matter what level you work at in any organisation.

Length: 12 minutes 35 seconds

Episode 5: Lean canvas to Idea canvas

Do passion projects spiral out of control in your organisation using valuable resources and budgets? How do you maintain enthusiasm for all new ideas and then quickly decide where to proceed? In this episode I describe how I turned the lean canvas into an idea canvas, so every idea is reviewed by the intrapreneur.

Length: 16 minutes 45 seconds

Episode 4: Designing a corporate white label idea

How many times have you seen great ideas in corporate businesses kickstart, then flounder and then sink and toss $-millions away? This is how I used Business Design to review a white label idea … was I in time, or was I too late?

Length: 16 minutes 42 seconds

Episode 3: Designing for a small business idea

Are you always thinking of business ideas, naturally entrepreneurial and see opportunities everywhere? This example of business design thinking helps me weed out feasible, viable and desirable concepts from bad personal investments.

Length: 15 minutes 33 seconds

Episode 2: What is a Business Designer?

Not a well understood profession but a growing career option, as a Business Designer we use customer-centricity, commercial acumen, strategic foresight and innovation methodology to find your organisations competitive advantage for a successful future, and ideally demonstrate measurable impact.

Length: 13 minutes 30 seconds

Episode 1: Who is Dina Goebel?

Dina Goebel is an intrapreneur, business designer, entrepreneur and General Manager and CEO who enjoys helping businesses to succeed. After a career of 40 years across 40 roles, she is sharing her first hand experiences in how successful business design creates successful business futures.

Length: 7 minutes 30 seconds

Trailer: Diary of a Business Designer

Your business needs a strategy and a great business plan to grow revenue or pivot for competitive advantage. For startups to corporate managers, this weekly podcast is about lessons learned in business model design.

Length: 1 minute